Wednesday, April 24, 2013

The Paradox of Choice

Finally finished reading the book, and i have to say i enjoyed it a lot more than i expected. Barry schwartz made a lot of good points that i never really realized but are all true.

we have so many options and we don't want to make the wrong choice, but with so many options available to us we often find ourselves second guessing the choice we do make.

Along with the introduction of e-commerce and online buying we have choices that we can make with out actually seeing in person the product we are buying and unless we are buying something we have already owed and liked we don't know if we make the right decision until we get the product. and then you have to go through the process of mailing it back and hopefully making the right decision the second time around.

some of the points that i took away where:

Made our decisions non-reversible, so when we do make a decision there is no going back and second guessing or changing it.

 Regret less. be happy with your choice, you made it in-brace it.

Control expectations. I know i do this a lot i will buy something and just set the bar so high that i do find myself being let down quite often.

Be a Chooser, not a picker. don't just pick something so you don't have to think about all the other choices choose the one you want


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