Creating a new Market (NIKE Motocross)

Whether you like Nike or not it is well known that they sponsor the some of the worlds best athletes, and produce some of the best sport equipment for those athletes to use.  Nike started as a shoe/running company and has since grown to shoes, clothes and accessories for a wide range of sports.  

with there move into action sports market Nike has sponsored athletes in Skateboarding, Snowboarding and surfing. along with this move Nike has again picked up the top athletes in their respected sports including Paul Rodriguez and Eric Koston (skateboarders) and Danny Kass, Gigi Ruf and Scotty Lago (Snowboarders) along with this athletes Nike had produced a line of exceptional products to support their riders and the general public.

This leads me to the point of today's blog, Nike has yet again entered into unfamiliar territory Sponsoring and creating one-off Motocross Boots for their team Riders Ryan Dungey and James Stewart, both of these Riders are past Champions and continue to Podium in almost every race.

Ryan Dungey during the design process with Nike (went through 30+ proto-types)

Ryan Dungey explaining what it took to design the boot.

James "Bubba" Stewart Jr. 7 time National Champion showing off his Nike 6.0 Boots

These are a closer look of Bubba's custom boots with custom color-way, his number "7" on the ankle and his bubba on the front. 

360 degree view

and my favorite colorway and red with the iconic white swoosh.

what makes this boots so incredible is the amount of time, money and research that when into making these one of the if not the most technological advanced pair of boots to date not to mention one of the lightest and strongest pairs.

And here's the kicker unless you name is Ryan Dungey or James Stewart there is no way you'll be wearing this pair of boots any time soon. Team Riders only and no talk of a production model anytime soon.

but what it has done as created quit the buzz around the motocross industry, plus any one that is a fan of these two riders or Nike in general wants a pair, me included.

When or if they ever produce a commercial model, myself and i am sure a lot of other will be in line and willing to pay for em. 

here's a video of Dungey explaining the technology of the Nike 6.0 motocross boot.

http://motocross.transworld.net/1000088526/news/a-closer-look-at-the-nike-airmx-boot/